Natural Instinct Ingredient Standard
Know more, because its on your skin.
We have created our Natural Instinct Ingredient Standard at the heart of our brand philosophy to keep us honest!
The Natural Instinct Ingredient Standard is a benchmark of naturalness and effectiveness in face, body and hair care. It is an initiative set by Natural Instinct to ensure you are provided with high quality performing naturally-derived ingredients. As the name implies, the Natural Instinct Ingredient Standard is just as much about the natural ingredients we put in, as it is about the 400+ man-made synthetic chemicals we choose to exclude. It emphasises our commitment to only using carefully selected, high quality plant-derived ingredients.
DOWNLOAD the Natural Instinct Ingredient Standard which lists all 400+ man-made synthetic chemicals we choose to exclude from our natural skincare range.
Our facecare, bodycare and haircare range are crafted according to our unique authenticity standard and are:
Parabens & PEGs
Artificial Fragrances & Colours
PABA & EDTA
& Over 400 man-made synthetic chemicals
We use EcoCert approved ingredients.
Ingredients with an asterisk (*) are organically certified with the OFC, ACO (Australian bodies).
Vegan face & body care range:
Our face care and body care products do not contain animal derivatives.
Our sunscreens contain natural beeswax to achieve 3 hours water resistance.
Our hair care range incorporates conditioning honey, an ultra-moisturising extract that penetrates the hair shaft with excellent moisture binding capabilities to deeply condition hair.