Dark Circle + Wrinkle Correction Eye Crème wins 2018 Product of the Year Awards

November 23, 2017

Each year thousands of Australian shoppers, 13,000 to be exact, vote on which products they think are the very best in terms of quality and value.

Natural Instinct Dark Circle + Wrinkle Correction Eye Crème, our most popular product, has come away with the very distinguished ‘Product of the Year’ Award. Now in its 9th year, the Product of the Year Awards (POY), conducted by independent research company Nielsen, pay homage to people’s favourite products, even the hard working little ones we call on day in and day out which make our lives that little bit easier (and in Natural Instinct’s case – make you look and feel great).

The Results Don’t Lie! There is a very good reason for our win.

Our Eye Crème, powered by plant derived ingredients and free from any nasty chemicals, intensively hydrates, reduces puffiness and smooths fine lines. Our independent clinical results showed participants saw a 25% wrinkle reduction and 93% achieved a rapid wrinkle and dark circle reduction†.

The POY awards are unique, using independent methodology that separates them from any other award. Here are a few reasons why you can count on the awards credibility: 100% Consumer-Voted. 100% Independent. 100% Transparent. Nationally Representated. 100% bias-free. Focus is on Innovation. Independent Research with 13,000+ consumers. Run by Research Experts. Read more. The Results? A truly credible calculation of what are the nation’s favourite products.

You can buy Natural Instinct Dark Circle & Wrinkle Correction Eye Crème at Chemist Warehouse, Priceline and select pharmacy’s Australia-wide.


† Laboratory measured Skin wrinkle & hydration Miravex Antera testing 2016 – after 6 weeks, Centrum Kosmetykow, Dr Koziej.

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