We have crafted a Natural Beauty Standard
which sits at the heart of our brand philosophy

It sets the benchmark of creating products that are TRULY NATURAL + EFFICIACIOUS + GREEN. As the name implies, the standard is just as much about the 400+ synthetic chemicals we choose to exclude, as it is about the highly performing and naturally derived ingredients we choose to include. Each element of the product is also carefully considered based on its GREEN rating - ensuring our carbon footprint is at a minimum.


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