It sets the benchmark of creating products that are TRULY NATURAL + EFFICIACIOUS + GREEN. As the name implies, the standard is just as much about the 400+ synthetic chemicals we choose to exclude, as it is about the highly performing and naturally derived ingredients we choose to include. Each element of the product is also carefully considered based on its GREEN rating - ensuring our carbon footprint is at a minimum.
Our face care, body care and hair care ranges are crafted according to our unique Natural Beauty standard:
Parabens & PEGs
Artificial Fragrances & Colours
PABA & EDTA
and over 400 chemicals
We use EcoCert approved ingredients.
Ingredients with an asterisk (*) are organically certified with the OFC, ACO (Australian bodies) as noted on each product's ingredient list.
Our face care and body care products do not contain animal derivatives.
Our suncare range contain natural beeswax to achieve 3 hours water resistance.
Our hair care range incorporates conditioning honey, an ultra-moisturising extract that penetrates the hair shaft with excellent moisture binding capabilities to deeply condition hair.
We believe in cruelty free products. None of our products are tested on animals.