The Natural Instinct Ingredient Standard is a benchmark of naturalness and effectiveness in face, body and hair care. It is an initiative set by Natural Instinct to ensure you are provided with high quality performing naturally-derived ingredients. As the name implies, the Natural Instinct Ingredient Standard is just as much about the natural ingredients we put in, as it is about the 400+ chemicals we choose to exclude. It emphasises our commitment to only using carefully selected, high quality plant-derived ingredients.
Our facecare, bodycare and haircare range are crafted according to our unique authenticity standard:
Parabens & PEGs
Artificial Fragrances & Colours
PABA & EDTA
and over 400 chemicals
We use EcoCert approved ingredients.
Ingredients with an asterisk (*) are organically certified with the OFC, ACO (Australian bodies) as noted on each product's ingredient list.
Our face care and body care products do not contain animal derivatives.
Our suncare range contain natural beeswax to achieve 3 hours water resistance.
Our hair care range incorporates conditioning honey, an ultra-moisturising extract that penetrates the hair shaft with excellent moisture binding capabilities to deeply condition hair.
We exclude over 400 chemicals.