Our Natural Ingredient Standard

We have created our Natural Instinct Ingredient Standard at the heart of our brand philosophy to keep us honest!

The Natural Instinct Ingredient Standard is a benchmark of naturalness and effectiveness in face, body and hair care. It is an initiative set by Natural Instinct to ensure you are provided with high quality performing naturally-derived ingredients. As the name implies, the Natural Instinct Ingredient Standard is just as much about the natural ingredients we put in, as it is about the 400+ chemicals we choose to exclude. It emphasises our commitment to only using carefully selected, high quality plant-derived ingredients.

Our facecare, bodycare and haircare range are crafted according to our unique authenticity standard:


Parabens & PEGs
Artificial Fragrances & Colours
Propylene Glycol
Mineral Oils
andĀ over 400 chemicals

EcoCert Approved

We use EcoCert approved ingredients.

Ingredients with an asterisk (*) are organically certified with the OFC, ACO (Australian bodies) as noted on each product's ingredient list.

Vegan Friendly

Our face care and body care products do not contain animal derivatives.

Our suncare range contain natural beeswax to achieve 3 hours water resistance.

Our hair care range incorporates conditioning honey, an ultra-moisturising extract that penetrates the hair shaft with excellent moisture binding capabilities to deeply condition hair.


We exclude over 400 chemicals.

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